We've never met nor talked, but I hear that he's one of the up-and-coming young guns in the Shark film and TV game and if this post is any indication, that is very good news indeed! About time somebody with experience and a brain hosted one of those productions!
Back to his post, it reflects much of what we have repeatedly asserted all along: Great Whites, Tigers, Bulls and all the other macros are first and foremost Apex Predators and need to be treated accordingly. Acting otherwise is a fool's bet and has no place in responsible Shark diving, especially when it is done commercially - the more as there are excellent guidelines about how to engage in this activity.
For once, no complaints: read Luke's post!