Monday, June 24, 2013

Bravo Air Pacific!

A330 wwith the new Fiji Airways livery

First of all, sorry for the silence!
My computer has crashed - and the last days have been interesting!

Anyway, I'm gobsmacked.

Read this.
Air Pacific, soon to be re-branded back to its original name Fiji Airways has decided to do the right thing and to ban Shark fins pending the development of procedures for differentiating between what's sustainable, and what is not - and when it comes to the Pacific in general and to Fiji's fishing industry in particular, much will need to be done.
I'm optimistic - but as always, we shall see!

I say, well done.
Advocating sustainability and transparency is the correct ethical and practical solution, and it is also good PR. With Air NZ, Cathay Pacific and Korean Air all having decided to ban the fin, Fiji's airspace is now effectively closed to the trade.
And that's a good thing!

Big kudos to Alex Hofford for coming up with this initiative!

PS: Alex here!


Tropical Selkie said...

Um, what is a 'sustainable' source of shark fins? This could backfire...creating a market for
'sustainable' fins that will, inevitably, include plain old, highly profitable 'unsustainable' fins. This makes me nervous.

DaShark said...

I say, let's rejoice now and fret later.

You're right of course - but it is progress.
We'll be able to assess the extent, or lack off greenwashing only once we'll see the protocols. Formulating those is likely to be a lengthy process and until then, the fins are off the plane.

Tropical Selkie said...

"...until then, the fins are off the plane". That's a WINNER; agreed.