Friday, December 12, 2014

Clever Buoy - another Scam?

You be the judge of that!

Have you seen this?
Yup that would again be SCAMS SAMS, inventors and breathy promoters of those ludicrous Shark repellent wetsuits. I've gone snooping on their website and more than one year after the breathy announcements, the featured field tests still amount to a staggering n=1! Wow!
But Bear Grylls has worn one, likely in Shark-infested waters, and is still alive - so it must be legit!

And now we got the buoy, and I cite.
The idea for Clever Buoy was the brainchild of advertising agency M&C Saatchi, ranked second on the BRW Most Innovative Companies 2014 list, which decided to take a non-traditional approach to the brief from the telco to promote its ­network coverage.
Instead of creating an ad campaign about the Optus network at work in some far-off corner of the country, the team decided to bring to market a new product that would showcase the network.
“We got the idea of producing something fairly quickly, but that wasn’t innovation, it was just a smart idea, the innovation comes into it when you make it a reality,” M&C Saatchi chief executive and group innovation director Jaimes Leggett says.
Right. A marketing campaign for Optus.
Trust the ever crafty Hamish and Craig to have identified the financial windfall and come up with the usual mix of breathy announcements, crafty marketing, heaps of media exposure and zero proof. Check out this link and like with those wetsuits, you will consequently find zero evidence of rigorous testing let alone conclusive results.

Next, another self-promoting TED talk!
Wanna bet?

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