Showing posts with label Shark Week 2009. Show all posts
Showing posts with label Shark Week 2009. Show all posts

Friday, August 21, 2009

Anatomy of an Obscenity


Lemme tell you, it has been an ordeal.

I've slaved myself and watched Deadly Waters, most of it in fast forward as it is so incredibly boring and badly edited on top of being so disrespectful, exploitative, deceiving and stupid. No wonder that the blue bloggers' reaction to it has been so moderate: it's so bad, it defies description!

Felix of Oceanic Dreams and Drew of Wetpixel have posted their take on the overall program so I need not dwell on its entirety, the more as I just cannot stomach having to watch every stupid and obscene detail.

Just this.

The "experiment" with the trailing and stationary chumsicles? Absolute rubbish!
Caribbean Reefs are strictly piscivorous and do not feed on humans - ever! The proof: did they attack the idiot driving along on his scooter? If Gurney had wanted to create a correct analogy to humans, they should not have dragged along the Sharks' favorite food but, say, a bale of hay instead! But hey, it never was about facts, it always was only and exclusively about showing those Sharks in a state of frenzy.
Shame on Stuart for having been the token prostitute!

The "experiment" with the hand and the fish?
Remember the post about not deceiving the audience? When the Lemon predictably ignored the hand, they dipped it in fish blood!

And finally, please note down those operators who aided and abetted the exploitation of Sharks!
As a customer, you have a choice!

Which leads me straight over to the issue at hand, the Fiji shoot.

First and foremost: mission accomplished - mostly!
Please believe me if I tell you that I've been called many things, but "naive and utterly stupid" is just not one of them. When I exploded in a post about Aqua Trek, I was certainly painfully aware of the potential loss of goodwill this would inflict to our business. This post will undoubtedly trigger more of the same condemnation from the same quarters. So be it.
Apparently, exposing perpetrators is good - but when they happen to be your competitors, the very same action becomes "disappointing". Go wonder!

No, this has not been a "food fight" by any stretch of the imagination.
Far from it: after the debacle of having dropped the ball and allowed Gurney to sneak into the country, we decided to disregard our commercial interests and publicly embarrass the perpetrators because we wanted them to use their influence to prevent the airing or at least tone down the sequence. We also went very deep and very high within the Government of Fiji and the country's tourism stakeholders, again with the same aim. As a result, the location has been changed to "Oceania" and after the Fijigirl went out on a limb, the footage of the chumsicle and the night diving sequences have been scrapped.

What remains is a misleading, sensationalistic and stupid prime example of Shark exploitation. What did Stroud apparently say? That he would not be lending his name to any ludicrous productions as he is friends with people like Jean Michel Cousteau and Rob Stewart?
Indeed: hilarious!

Take for instance the Shark attack they re-enacted.
The one that happened not far from this very spot.... in an area that's a known Bull Shark feeding zone? It took me a while to find it, but it is this one.
The location? Check out the map (click on it for detail): yellow is Lake Reef where the show was filmed, red is Turtle Island - 200 miles away, on the other side of the island, far off the coast in a completely different habitat!


The activity: spearfishing - and I'll leave it at that!

And talking about deceiving the audience.
How about the blond bimbo with 12 years' experience diving with the deadliest animals in the South Pacific, that squeaks away on the back deck of the Fiji Peter Hughes? That would be Teresa Carrette, associate producer with Gurney. And the deadly animals? Carukia barnesi (which earned a scientist a honorable mention in the Darwin awards) and Chironex fleckeri, box jellyfish!
Could anybody please tell me how that would make her a Shark expert worthy of being showcased to a global audience?

No wonder her comments are so utterly stupid!
Bull Sharks may, or may not (neither I nor Juerg know of any relevant papers) have a high level of testosterone. But the link to aggression is tenuous at best and has certainly never be researched in Sharks.
What however appears unequivocal is that testosterone promotes the growth of muscle mass and bone density. That, and its effect on virility are why some men in general and bodybuilders in particular resort to anabolic steroids, among which Bull Shark testosterone.
Ever seen a Bull Shark? There you have it!
PS the testosterone assertion has since been debunked: it is utter baloney!

Ever dived with one?
If so, you will know that despite of their impressive size, they are very hard to approach and positively timid - much unlike the Reefs and especially, the Silvertips!
"Aggressive" my derriรจre - and certainly not "territorial"!
So much for Teresa's credentials - and hopefully, for her scientific career!

Other than that, there is Stroud, a diving neophyte, hand feeding massive predatory Sharks without even the protection of steel mesh gloves; there's Teresa flailing around her pasty white hands in murky water saturated with Fish juices; there are signs of impending feeding frenzy; there are cameramen out there in no-man's land bumping, or being bumped by the animals - in brief, there's an operator completely surrendering his dive site to a bunch of yahoos in breach of the most basic safety protocols.
How does that dovetail, exactly, with They came and filmed our dive as we run it everyday. They conducted no experiments. The filming was about Les with a scientist swimming amongst large sharks. We only show sharks in a normal state of feeding, no chumsicle feeds. All very calm?
As I said, pretty brazen!

Plus, there's Stroud's hysterical commentary (dontya just love it how he shakes his head pretending to talk through his mask?) about "deadly waters," Shark attacks and aggression and trying to amp up the action by suggesting that he got bumped and chased out of the water - only to then languidly linger at the dive platform chatting away with the bimbette!
In brief, this is exploitative Shark porn at its very worst and a slap in the face of local conservation efforts and the local tradition and reverence of Sharks.

Did somebody really dare to mention the cause?

As to why Discovery chose to air this shit, what can I say.
As a reminder, check out their Corporate Social Responsibility statement.

John Hendricks launched Discovery Channel in 1985 with a mission to satisfy curiosity and make a difference in people's lives by providing the highest-quality, nonfiction content, services and products that entertain, engage and enlighten; and he chose the globe to represent Discovery's brand as a symbol of the company's commitment to protecting and celebrating planet Earth.
In keeping with this mission, Discovery Communications is committed to being a thoughtful and responsible corporate citizen, supporting the extension of science, environmental and other educational programs in the U.S. and abroad, and promoting the value of nonfiction content and documentary filmmaking across all genres.

That is the vision.
The reality: idiotic shows that pander to the basest emotions of idiotic audiences and are presented by idiotic hosts.

The network has clearly lost its way.
Despite of all the pathetic last-minute greenwashing, it is obvious that this year's disastrous Shark Week has severely damaged the brand and eroded its credibility not only with us Shark people, be it divers, operators or scientists, but with the public at large as well.
The resulting damage to its reputation and its goodwill will only be mended by bold managerial action. Pornographers like Gasek have clearly run their course and must be replaced by fresh and untainted talent that better embody Discovery's aim to be perceived as socially and ecologically responsible. Production companies like Gurney need to be dismissed and idiotic hosts like Stroud ought to be sent back to some remote wilderness to continue doing what they do best, i.e. munch on grubs in splendid isolation.

When people like Stephen Colbert catch on to your hypocrisy, it's high time to act decisively.
Will somebody have the vision to enact the necessary reforms?

And on this happy note... enjoy!

The Colbert ReportMon - Thurs 11:30pm / 10:30c
Human Week
www.colbertnation.com
Colbert Report Full EpisodesPolitical HumorHealth Care Protests


Tuesday, August 04, 2009

Epic!


Time after time, Patric over there at Underwater Thrills comes up with some truly epic posts.

Like his analysis of this year's obscene programming for Shark Week.
Here's what Patric has to say

Discovery Networks - Reinventing Sea Monsters

This years Shark Week has revealed a bacchanalia of man made shark horror well beyond any concerns the shark conservation community and commercial shark diving community could have fathomed.


Without a doubt Discovery Networks have reinvented Sea Monsters, erroneously establishing the shark as the most feared predator on the planet.


34 years after JAWS, and 34 years of conservation science discoveries, pro-shark media, and conservation themed initiatives have been swept away by the 2009 Discovery Channel anti-shark juggernaut. This year broadcast in gory, blood soaked HD, to an estimated 30 million domestic viewers.
Great for advertising revenues, lousy for the perception of sharks worldwide who have been thrown back to the stone age with last nights docu drama, "Blood in the water" and this weeks entire line up of gratuitous Shark Porn.

As a commercial shark diving operator I find over hyping one small facet of a sharks entire Raison d'etre to be patently dishonest and a disservice to animals that are suffering one of the highest rates of destruction on the planet.


Approximately 90 million sharks are killed each year. That's a stunning statistic.
And yet Discovery Networks feels compelled to bring back the 1970's shark mythos, blood and fear, with absolutely no Sympathy for the Devil.


At the same time Discovery Networks have rolled out a simply draconian and somewhat East Bloc ham fisted media campaign showing conservation for sharks. An afterthought pushed out by Discovery and it's hand selected group of "Shark Porn Programming Apologists" to mollify the growing push back from an appalled research, science, and commercial dive community.


To those who are supporting the very dark decision by Discovery Network executives to bring back, promote, and hype the fear of sharks, rethink your position.
At a critical time when sharks, as a measure of the health of our oceans, need as much support as we can give them, programming decisions that demonize these animals for ratings, ad sales, and corporate profits are wrong, dishonest, and bordering on fraudulent.


Discovery started Shark Week 20 years ago with programming that was fresh, alive and informative. Our company along with many others have been involved in some of that programming and happy with the results.
Early Shark Week programming started with unflinching production companies striving to produce they best they could, fully engaging local operators to introduce them to the full range of shark behaviors.

Discovery has officially lost it's way.
It can come back, hopefully this is the final year of Shark Porn.
Hopefully those within the community who are currently in bed with Discovery Networks "will see the light".
As both the alcohol and tobacco industries have discovered you cannot sell these toxic brands to minors and then ask them to "drink and smoke responsibly".
Discovery Networks cannot sell fear and loathing of sharks...and then push for conservation.

Cheers,
Patric Douglas CEO

www.sharkdiver.com
www.sharkdivers.com
www.sharkdivers.blogspot.com
www.guadalupefund.org
www.islandofthegreatwhiteshark.com
415.235.9410


Bravo my friend and of course I fully concur! As so often!
Which of course leads me straight over to the role we, the Shark Diving Industry have continued to play in this fiasco - and the role we must play in the future.

But that's the topic for another post.

Thursday, July 30, 2009

Greenwashing!


What would you think of a child abuser who sponsored UNICEF - but then continued to abuse children?
Would one good deed make up for the other?

That's what comes to mind when observing Discovery's efforts at portraying themselves as Shark conservationists whilst celebrating an orgy of anti-Shark scaremongering.
Their Frenzied Waters campaign and website are horror pure and simple and their Shark Week and YouTube Channel pages are an obscene collage of teeth and gore, as are their promotion and actual programming. Yes I know, the horse was pretty much dead when I started beating it and has since been reduced to pulp - but it still pisses me off!

So, does stuff like this make up for their Shark porn?



Will anybody listen to, of all people, Deadly Waters' own Les Stroud after seeing him brave the various high fatality hot spots? Will they support protecting an animal that he has just demonized as a dangerous, treacherous killer?

Like in the case of the child abuser, it's just not a zero sum game: you can't just "compensate" for doing evil by doing something good.
As amply documented by Mr. Gasek and recently, Mr. Ford, Discovery just don't give a rat's ass about Shark conservation. Their much hailed joining of forces with John Kerry, their alliance with the Ocean Conservancy and their recruiting of National Aquarium's Andy Dehart as their "resident Shark expert" may look great - but in this specific context and against the backdrop of their unacceptable misrepresentation of Sharks, it is nothing but marketing bullshit aimed at greenwashing their tarnished brand.

Thankfully, Fiji seems to agree.
Following Discovery's reckless attempt at damaging Fiji's tourism industry, Tourism Fiji has just announced a lucrative deal with National Geographic, Discovery's direct competitor.
John: eat that!

Hat tip: The Dorsal Fin for their relentless beating of the same dead horse!

Sunday, July 26, 2009

Obscene

Stories here and here.








Hat tip to The Chum Slick for having spotted the rope on this one!

Please sign the petition.
Thank you.

Tuesday, July 14, 2009

Who's more anti-Shark?


Fox News or Discovery Channel?

Easy question!
The answer? You be the judge!
Here's Fox News: Final Fin? and Predators in Danger.
And here are Discovery's remarkable newest release, Frenzied Waters and its equally remarkable PR kit.

Still unconvinced?
Maybe you should take the time to read this post on Deep-Sea News.
Then, please sign the petition!

Hat tip: The Dorsal Fin and Underwater Thrills.

Sunday, June 28, 2009

Brazen!


I’m honestly of two minds about this.

It concerns how we should react to this post by Fijigirl on Wetpixel concerning the recent Discovery shoot in Fiji. I was really gonna follow the advice of a friend to just let it go and wait until Deadly Waters would air, after which the truth would be known anyway.
But our staff are very angry indeed and have asked me not to let this go unanswered.

So there:

The way I read that document, it basically claims that Brandon did this and that, loves Sharks, was unaware of the contents of the show, did nothing untoward and finally got "tricked" by us who just wanted to rubbish him.

Cleverly worded, it however contains a lot of factual "errors".
Some are well within the scope of the usual Aqua-Trek "mythology" but surprisingly, some is pretty brazen - actually, very unlike the Fijigirl who is Aqua-Treks consummate spinmaster!
Which begs the question, is she been lied to - too?

Anyway, the facts are this – and I’ll keep is as short as I can.

“Aqua-Trek” is a conglomerate of dive shops in Fiji with varying histories and shareholders.

Brandon worked for Aqua-Trek Beqa (ATB), did set up a Shark feed on Shark Reef in 1999 and resigned from ATB in 2002 to go and work for Aqua-Trek Management (ATM) in Garden Island Resort on the island of Taveuni. As is customary, a reef fee was paid to a village but the site was not protected and fishing continued there until 2004.

Shark Reef was formally protected on 8.4.2004.
A lot of people spent considerable time, money and effort to achieve this – but it had nothing whatsoever to do with either Brandon or Aqua-Trek who never assisted in that effort.

Beqa Adventure Divers (the “other Shark dive company”) was created by James Beazeley and ATBs senior staff in order to manage the reserve as ATB had breached some of its obligations and the villages wanted them out. The protocols for the Shark dive within Shark Reef Marine Reserve were developed by BAD in collaboration with scientists and Industry professionals and are very different from what Brandon was doing back then in ’99.

The “Ultimate Shark Encounter” on Lake Reef was established by the then manager of ATB, Petero Niurou, who negotiated with the village who controlled that reef, and who set up the dive with the other staff of ATB. Brandon was not there.
Brandon only returned to Pacific Harbour in 2006 when ATM acquired ATB.

Thus, ATB and Brandon can rightfully claim to be the pioneers of Shark diving in Pacific Harbour and ATB also developed a Shark dive and set up a marine reserve on Lake Reef.

That's all pretty awesome and very honorable - and way more than what most other operators in the Shark Diving Industry have done.
No need to re-write history and to claim credit for other people’s hard work!

But back to the matter at hand, Deadly Waters.
As I've mentioned in a previous post, I was away and upon coming back to Fiji, I've been busy doing the post mortem on this unfortunate matter. As Drew suggests, we’ll all see it when the episode airs – or better, hopefully not!
The show is currently being edited so let’s not pre-empt anything, shall we.

But Fiji is very small indeed and people always talk.
When it comes to Fijigirl’s fairy tale, what I can say with absolute certainty is this.
  • Brandon knew of the contents and intents of the show.
  • He willingly and knowingly completely surrendered his site and its Sharks to the crew of Gurney, to the point that his own staff was relegated to the role of mere spectators.
  • ATB delivered chum and bait to the Fiji Peter Hughes vessel that the production company were using as their base and that vessel remained on site for several days during which the film crew conducted multiple dives with and without ATB.
  • A chumsicle was deployed in total breach of established procedures.
  • They conducted night dives in baited conditions, again a total breach of protocol.
  • Clients were taken to Lake Reef to witness the film crew flailing around bait in the attempt to excite the Sharks – in total breach of protocol and the most basic safety procedures (one guest witness was so upset by what he saw that he demanded a refund and was given a free dive on the next day).
You be the judge of whether "They came and filmed our dive as we run it everyday. They conducted no experiments. The filming was about Les with a scientist swimming amongst large sharks. We only show sharks in a normal state of feeding, no chumsicle feeds. All very calm" is an adequate description of the above.
As I said, pretty brazen!

As to our despicable role in this fiasco... we did indeed not call ATB directly.
Brandon and his bosses have historically made it abundantly clear that they do not seek dialogue and co-operation with BAD and it would have been an exercise in futility. As it turns out, he knew everything anyway.

Plus, before Les Stroud turned up in our dive shop, Aqua-Trek was simply not on our radar.
We were working on keeping Gurney out of the country and were completely focused on talking to the relevant authorities and to the folks of Peter Hughes in Fiji and the USA. But as soon as Les left our office, we called and informed the Dive Commission which is the competent authority in such matters. They are part of Fiji Island Hotel and Tourism Association (of which we and ATB are members) and FIHTA did inform Brandon (who already knew) - precisely as per what I wrote in my original post.

We and many others are now trying to sort out Brandon's mess, as it's not about Brandon or Aqua-Trek. In the big scheme of things, they are frankly of no importance - and nor are we!
To us, this is about the Sharks, the reputation of Fiji and how the Shark Diving Industry needs to handle the media.

Please wish us luck in making this "go away".

Monday, June 15, 2009

Lots of Stuff going on!


Still trying to settle in, so once again, this will have to be short.

A lot has happened in the last two days and I invite you to go exploring the following links.

Oceanic Dreams have posted the 2009 Shark Week program - including Deadly Waters (not Bio Recon - I'll come back to that later) with the following synopsis.

SURVIVORMAN’s Les Stroud is back for more shark action — this time venturing to five of the most notorious shark infested waters in the world to find out which is the most dangerous. Les will initiate a series of immersive tests in these high-fatality “hot spots” to determine what makes these waters so deadly.

So, Fiji is now officially a "high-fatality hotspot"! Great!
So much anti-Shark evil in such a small announcement. Just remarkable!

In that respect, Underwater Thrills have re-posted a two-part series from January when Les Stroud and Gurney first got in contact with their anti-Shark garbage and which contains the infamous "experiment list". The Fiji experiments have been slightly modified - but more about that later. As the title of that post says, this is just for the record.

Underwater Thrills have proposed a media Contract for Sharks and Sharky has given it an eloquent and intelligent endorsement.
So do we. It's work in progress and we have proposed to add some further guidelines which you can see in the comments section of that post. Let's hope this will quickly progress into something tangible where many operators will sign up.

The Discovery petition is progressing well but still needs to explode into viral mode, so please make the effort to contact and motivate all your friends! Ila France Porcher of the International Year of the Shark has created a blog devoted to this topic and Gary has written an op ed about it on the Shark Safe Project blog.

Much to read!
Talk soon.