Showing posts with label Deadly Waters. Show all posts
Showing posts with label Deadly Waters. Show all posts

Friday, August 21, 2009

Anatomy of an Obscenity


Lemme tell you, it has been an ordeal.

I've slaved myself and watched Deadly Waters, most of it in fast forward as it is so incredibly boring and badly edited on top of being so disrespectful, exploitative, deceiving and stupid. No wonder that the blue bloggers' reaction to it has been so moderate: it's so bad, it defies description!

Felix of Oceanic Dreams and Drew of Wetpixel have posted their take on the overall program so I need not dwell on its entirety, the more as I just cannot stomach having to watch every stupid and obscene detail.

Just this.

The "experiment" with the trailing and stationary chumsicles? Absolute rubbish!
Caribbean Reefs are strictly piscivorous and do not feed on humans - ever! The proof: did they attack the idiot driving along on his scooter? If Gurney had wanted to create a correct analogy to humans, they should not have dragged along the Sharks' favorite food but, say, a bale of hay instead! But hey, it never was about facts, it always was only and exclusively about showing those Sharks in a state of frenzy.
Shame on Stuart for having been the token prostitute!

The "experiment" with the hand and the fish?
Remember the post about not deceiving the audience? When the Lemon predictably ignored the hand, they dipped it in fish blood!

And finally, please note down those operators who aided and abetted the exploitation of Sharks!
As a customer, you have a choice!

Which leads me straight over to the issue at hand, the Fiji shoot.

First and foremost: mission accomplished - mostly!
Please believe me if I tell you that I've been called many things, but "naive and utterly stupid" is just not one of them. When I exploded in a post about Aqua Trek, I was certainly painfully aware of the potential loss of goodwill this would inflict to our business. This post will undoubtedly trigger more of the same condemnation from the same quarters. So be it.
Apparently, exposing perpetrators is good - but when they happen to be your competitors, the very same action becomes "disappointing". Go wonder!

No, this has not been a "food fight" by any stretch of the imagination.
Far from it: after the debacle of having dropped the ball and allowed Gurney to sneak into the country, we decided to disregard our commercial interests and publicly embarrass the perpetrators because we wanted them to use their influence to prevent the airing or at least tone down the sequence. We also went very deep and very high within the Government of Fiji and the country's tourism stakeholders, again with the same aim. As a result, the location has been changed to "Oceania" and after the Fijigirl went out on a limb, the footage of the chumsicle and the night diving sequences have been scrapped.

What remains is a misleading, sensationalistic and stupid prime example of Shark exploitation. What did Stroud apparently say? That he would not be lending his name to any ludicrous productions as he is friends with people like Jean Michel Cousteau and Rob Stewart?
Indeed: hilarious!

Take for instance the Shark attack they re-enacted.
The one that happened not far from this very spot.... in an area that's a known Bull Shark feeding zone? It took me a while to find it, but it is this one.
The location? Check out the map (click on it for detail): yellow is Lake Reef where the show was filmed, red is Turtle Island - 200 miles away, on the other side of the island, far off the coast in a completely different habitat!


The activity: spearfishing - and I'll leave it at that!

And talking about deceiving the audience.
How about the blond bimbo with 12 years' experience diving with the deadliest animals in the South Pacific, that squeaks away on the back deck of the Fiji Peter Hughes? That would be Teresa Carrette, associate producer with Gurney. And the deadly animals? Carukia barnesi (which earned a scientist a honorable mention in the Darwin awards) and Chironex fleckeri, box jellyfish!
Could anybody please tell me how that would make her a Shark expert worthy of being showcased to a global audience?

No wonder her comments are so utterly stupid!
Bull Sharks may, or may not (neither I nor Juerg know of any relevant papers) have a high level of testosterone. But the link to aggression is tenuous at best and has certainly never be researched in Sharks.
What however appears unequivocal is that testosterone promotes the growth of muscle mass and bone density. That, and its effect on virility are why some men in general and bodybuilders in particular resort to anabolic steroids, among which Bull Shark testosterone.
Ever seen a Bull Shark? There you have it!
PS the testosterone assertion has since been debunked: it is utter baloney!

Ever dived with one?
If so, you will know that despite of their impressive size, they are very hard to approach and positively timid - much unlike the Reefs and especially, the Silvertips!
"Aggressive" my derriรจre - and certainly not "territorial"!
So much for Teresa's credentials - and hopefully, for her scientific career!

Other than that, there is Stroud, a diving neophyte, hand feeding massive predatory Sharks without even the protection of steel mesh gloves; there's Teresa flailing around her pasty white hands in murky water saturated with Fish juices; there are signs of impending feeding frenzy; there are cameramen out there in no-man's land bumping, or being bumped by the animals - in brief, there's an operator completely surrendering his dive site to a bunch of yahoos in breach of the most basic safety protocols.
How does that dovetail, exactly, with They came and filmed our dive as we run it everyday. They conducted no experiments. The filming was about Les with a scientist swimming amongst large sharks. We only show sharks in a normal state of feeding, no chumsicle feeds. All very calm?
As I said, pretty brazen!

Plus, there's Stroud's hysterical commentary (dontya just love it how he shakes his head pretending to talk through his mask?) about "deadly waters," Shark attacks and aggression and trying to amp up the action by suggesting that he got bumped and chased out of the water - only to then languidly linger at the dive platform chatting away with the bimbette!
In brief, this is exploitative Shark porn at its very worst and a slap in the face of local conservation efforts and the local tradition and reverence of Sharks.

Did somebody really dare to mention the cause?

As to why Discovery chose to air this shit, what can I say.
As a reminder, check out their Corporate Social Responsibility statement.

John Hendricks launched Discovery Channel in 1985 with a mission to satisfy curiosity and make a difference in people's lives by providing the highest-quality, nonfiction content, services and products that entertain, engage and enlighten; and he chose the globe to represent Discovery's brand as a symbol of the company's commitment to protecting and celebrating planet Earth.
In keeping with this mission, Discovery Communications is committed to being a thoughtful and responsible corporate citizen, supporting the extension of science, environmental and other educational programs in the U.S. and abroad, and promoting the value of nonfiction content and documentary filmmaking across all genres.

That is the vision.
The reality: idiotic shows that pander to the basest emotions of idiotic audiences and are presented by idiotic hosts.

The network has clearly lost its way.
Despite of all the pathetic last-minute greenwashing, it is obvious that this year's disastrous Shark Week has severely damaged the brand and eroded its credibility not only with us Shark people, be it divers, operators or scientists, but with the public at large as well.
The resulting damage to its reputation and its goodwill will only be mended by bold managerial action. Pornographers like Gasek have clearly run their course and must be replaced by fresh and untainted talent that better embody Discovery's aim to be perceived as socially and ecologically responsible. Production companies like Gurney need to be dismissed and idiotic hosts like Stroud ought to be sent back to some remote wilderness to continue doing what they do best, i.e. munch on grubs in splendid isolation.

When people like Stephen Colbert catch on to your hypocrisy, it's high time to act decisively.
Will somebody have the vision to enact the necessary reforms?

And on this happy note... enjoy!

The Colbert ReportMon - Thurs 11:30pm / 10:30c
Human Week
www.colbertnation.com
Colbert Report Full EpisodesPolitical HumorHealth Care Protests


Monday, August 03, 2009

Docu-Turd!


Sharky has done it again!

Shark Week has kicked off in the USA and since it is not being shown in Fiji, I got to fully relay on the comments by the other Shark bloggers. Blood in the Water is apparently so boringly stupid that neither Sharky nor Felix seem seriously outraged, just somewhat bemused.

Tomorrow is the turn of Deadly Waters.
I've been promised a video copy and can't wait to see the Fiji segment!

Did I commit the ultimate sin of unjustly berating an innocent member of the Shark diving community who on top of that happens to be -anathema!- a competitor - and will I thus have to extend a public apology to them, to Discovery, to the Fiji Peter Hughes, to Gurney Productions and to the fearless Les himself? And of course to you, our loyal readers?
Or will their tearful justifications be exposed as brazen lies on a public forum?
Boy-oh-boy: talk about having exposed myself!

Tomorrow, you'll know! Me, in about two weeks!
As a reminder, here's Aqua Trek's description of the Fiji shoot.

They came and filmed our dive as we run it everyday.
They conducted no experiments. The filming was about Les with a scientist swimming amongst large sharks. We only show sharks in a normal state of feeding, no chumsicle feeds. All very calm.
Les explained that he would not be lending his name to any ludicrous productions as he is friends with people like Jean Michel Cousteau and Rob Stewart. I honestly felt that there was just a desire to swim amongst large Bull sharks and our site is well known for this. The movie is not about Fiji or Aquatrek, our dive company, so the name “deadly beaches” does not make sense. They remained on a live aboard the whole time. They paid our daily dive rate. There were regular dive guests on our boat as well and the dive was conducted normally.

Talk manana then - I'm sure I'll be receiving some comments!

Thursday, July 30, 2009

Greenwashing!


What would you think of a child abuser who sponsored UNICEF - but then continued to abuse children?
Would one good deed make up for the other?

That's what comes to mind when observing Discovery's efforts at portraying themselves as Shark conservationists whilst celebrating an orgy of anti-Shark scaremongering.
Their Frenzied Waters campaign and website are horror pure and simple and their Shark Week and YouTube Channel pages are an obscene collage of teeth and gore, as are their promotion and actual programming. Yes I know, the horse was pretty much dead when I started beating it and has since been reduced to pulp - but it still pisses me off!

So, does stuff like this make up for their Shark porn?



Will anybody listen to, of all people, Deadly Waters' own Les Stroud after seeing him brave the various high fatality hot spots? Will they support protecting an animal that he has just demonized as a dangerous, treacherous killer?

Like in the case of the child abuser, it's just not a zero sum game: you can't just "compensate" for doing evil by doing something good.
As amply documented by Mr. Gasek and recently, Mr. Ford, Discovery just don't give a rat's ass about Shark conservation. Their much hailed joining of forces with John Kerry, their alliance with the Ocean Conservancy and their recruiting of National Aquarium's Andy Dehart as their "resident Shark expert" may look great - but in this specific context and against the backdrop of their unacceptable misrepresentation of Sharks, it is nothing but marketing bullshit aimed at greenwashing their tarnished brand.

Thankfully, Fiji seems to agree.
Following Discovery's reckless attempt at damaging Fiji's tourism industry, Tourism Fiji has just announced a lucrative deal with National Geographic, Discovery's direct competitor.
John: eat that!

Hat tip: The Dorsal Fin for their relentless beating of the same dead horse!

Sunday, June 28, 2009

Brazen!


I’m honestly of two minds about this.

It concerns how we should react to this post by Fijigirl on Wetpixel concerning the recent Discovery shoot in Fiji. I was really gonna follow the advice of a friend to just let it go and wait until Deadly Waters would air, after which the truth would be known anyway.
But our staff are very angry indeed and have asked me not to let this go unanswered.

So there:

The way I read that document, it basically claims that Brandon did this and that, loves Sharks, was unaware of the contents of the show, did nothing untoward and finally got "tricked" by us who just wanted to rubbish him.

Cleverly worded, it however contains a lot of factual "errors".
Some are well within the scope of the usual Aqua-Trek "mythology" but surprisingly, some is pretty brazen - actually, very unlike the Fijigirl who is Aqua-Treks consummate spinmaster!
Which begs the question, is she been lied to - too?

Anyway, the facts are this – and I’ll keep is as short as I can.

“Aqua-Trek” is a conglomerate of dive shops in Fiji with varying histories and shareholders.

Brandon worked for Aqua-Trek Beqa (ATB), did set up a Shark feed on Shark Reef in 1999 and resigned from ATB in 2002 to go and work for Aqua-Trek Management (ATM) in Garden Island Resort on the island of Taveuni. As is customary, a reef fee was paid to a village but the site was not protected and fishing continued there until 2004.

Shark Reef was formally protected on 8.4.2004.
A lot of people spent considerable time, money and effort to achieve this – but it had nothing whatsoever to do with either Brandon or Aqua-Trek who never assisted in that effort.

Beqa Adventure Divers (the “other Shark dive company”) was created by James Beazeley and ATBs senior staff in order to manage the reserve as ATB had breached some of its obligations and the villages wanted them out. The protocols for the Shark dive within Shark Reef Marine Reserve were developed by BAD in collaboration with scientists and Industry professionals and are very different from what Brandon was doing back then in ’99.

The “Ultimate Shark Encounter” on Lake Reef was established by the then manager of ATB, Petero Niurou, who negotiated with the village who controlled that reef, and who set up the dive with the other staff of ATB. Brandon was not there.
Brandon only returned to Pacific Harbour in 2006 when ATM acquired ATB.

Thus, ATB and Brandon can rightfully claim to be the pioneers of Shark diving in Pacific Harbour and ATB also developed a Shark dive and set up a marine reserve on Lake Reef.

That's all pretty awesome and very honorable - and way more than what most other operators in the Shark Diving Industry have done.
No need to re-write history and to claim credit for other people’s hard work!

But back to the matter at hand, Deadly Waters.
As I've mentioned in a previous post, I was away and upon coming back to Fiji, I've been busy doing the post mortem on this unfortunate matter. As Drew suggests, we’ll all see it when the episode airs – or better, hopefully not!
The show is currently being edited so let’s not pre-empt anything, shall we.

But Fiji is very small indeed and people always talk.
When it comes to Fijigirl’s fairy tale, what I can say with absolute certainty is this.
  • Brandon knew of the contents and intents of the show.
  • He willingly and knowingly completely surrendered his site and its Sharks to the crew of Gurney, to the point that his own staff was relegated to the role of mere spectators.
  • ATB delivered chum and bait to the Fiji Peter Hughes vessel that the production company were using as their base and that vessel remained on site for several days during which the film crew conducted multiple dives with and without ATB.
  • A chumsicle was deployed in total breach of established procedures.
  • They conducted night dives in baited conditions, again a total breach of protocol.
  • Clients were taken to Lake Reef to witness the film crew flailing around bait in the attempt to excite the Sharks – in total breach of protocol and the most basic safety procedures (one guest witness was so upset by what he saw that he demanded a refund and was given a free dive on the next day).
You be the judge of whether "They came and filmed our dive as we run it everyday. They conducted no experiments. The filming was about Les with a scientist swimming amongst large sharks. We only show sharks in a normal state of feeding, no chumsicle feeds. All very calm" is an adequate description of the above.
As I said, pretty brazen!

As to our despicable role in this fiasco... we did indeed not call ATB directly.
Brandon and his bosses have historically made it abundantly clear that they do not seek dialogue and co-operation with BAD and it would have been an exercise in futility. As it turns out, he knew everything anyway.

Plus, before Les Stroud turned up in our dive shop, Aqua-Trek was simply not on our radar.
We were working on keeping Gurney out of the country and were completely focused on talking to the relevant authorities and to the folks of Peter Hughes in Fiji and the USA. But as soon as Les left our office, we called and informed the Dive Commission which is the competent authority in such matters. They are part of Fiji Island Hotel and Tourism Association (of which we and ATB are members) and FIHTA did inform Brandon (who already knew) - precisely as per what I wrote in my original post.

We and many others are now trying to sort out Brandon's mess, as it's not about Brandon or Aqua-Trek. In the big scheme of things, they are frankly of no importance - and nor are we!
To us, this is about the Sharks, the reputation of Fiji and how the Shark Diving Industry needs to handle the media.

Please wish us luck in making this "go away".

Thursday, June 18, 2009

Our Question to Discovery Channel

From today's dive - bravo Lill!

WhySharksMatter has landed quite a coup.

He has managed to convince Mr. Paul Gasek, an Executive of Discovery Channel, to answer 10 questions relating to Discovery's Shark Week. Here is the background to that serendipitous opportunity.

So there - here's our question.
David, my heartfelt thanks for the chance of hearing it directly from the horse's mouth!

Dear Mr. Gasek

As you may know, one of your forthcoming programs, “Deadly Waters” has caused quite a controversy here in Fiji.

We are one of Fiji's pre-eminent Shark diving operators and were contacted by Joshua Puga of Gurney Productions who wanted to come and film our Bull Sharks for the aforementioned show.
After having seen the program's "Experiment List", we declined their request, this based on the following aspects of the planned show.
  • The depiction of Sharks as man-killing monsters
  • The untrue allegation that Fiji is a hot spot for Shark Attacks
  • Above all, the damage such an allegation would cause to the fragile tourism industry of a small island country
Gurney then tried coming back via the "back door", by having a local live-aboard vessel contact us asking whether we would host them and a video team shooting for Discovery's Shark Week.
Having asked for further clarifications, we were told that the show "hadn't yet been named" - but we soon noticed that the producer and the host, Les Stroud, were the same as in January . Once again, we declined to cooperate and informed the vessel about the production team's true intentions.

The shoot was finally hosted by our local competitors who however claim that they had no idea about its true nature as they were told by Gurney that it was a scientific program for Animal Planet.

If true, this would mean that after having unsuccessfully tried to mislead us, Gurney Productions only succeeded in filming the show's Fiji segment by deceiving the Shark diving operator who would have otherwise opposed the production like we did.

I assume Discovery Channel care about their reputation for being factually and scientifically accurate and thus credible. I also assume they they pride themselves in following impeccable ethical standards.

With that in mind - and assuming that your own independent verification would lead you to conclude
  • That the allegation that Fiji is a "high-fatality hot spot" is a complete fabrication and that there are no data whatsoever supporting it
  • That such an allegation would cause substantial damage to Fiji's tourism industry
  • That Gurney Productions used deceit in order to film the Fiji segment of "Deadly Waters"
Would you then be willing to completely scrap "Deadly Waters", or at least remove the segment that was filmed in Fiji?

We look forward to your reply and would be happy to provide you with copies of all correspondence and corroborating evidence if so wished. You can reach the dive shop's manager, Andrew Cumming at Beqa Adventure Divers.

Thank you very much for your kind consideration.