Showing posts with label Aiding and Abetting. Show all posts
Showing posts with label Aiding and Abetting. Show all posts

Friday, August 21, 2009

Anatomy of an Obscenity


Lemme tell you, it has been an ordeal.

I've slaved myself and watched Deadly Waters, most of it in fast forward as it is so incredibly boring and badly edited on top of being so disrespectful, exploitative, deceiving and stupid. No wonder that the blue bloggers' reaction to it has been so moderate: it's so bad, it defies description!

Felix of Oceanic Dreams and Drew of Wetpixel have posted their take on the overall program so I need not dwell on its entirety, the more as I just cannot stomach having to watch every stupid and obscene detail.

Just this.

The "experiment" with the trailing and stationary chumsicles? Absolute rubbish!
Caribbean Reefs are strictly piscivorous and do not feed on humans - ever! The proof: did they attack the idiot driving along on his scooter? If Gurney had wanted to create a correct analogy to humans, they should not have dragged along the Sharks' favorite food but, say, a bale of hay instead! But hey, it never was about facts, it always was only and exclusively about showing those Sharks in a state of frenzy.
Shame on Stuart for having been the token prostitute!

The "experiment" with the hand and the fish?
Remember the post about not deceiving the audience? When the Lemon predictably ignored the hand, they dipped it in fish blood!

And finally, please note down those operators who aided and abetted the exploitation of Sharks!
As a customer, you have a choice!

Which leads me straight over to the issue at hand, the Fiji shoot.

First and foremost: mission accomplished - mostly!
Please believe me if I tell you that I've been called many things, but "naive and utterly stupid" is just not one of them. When I exploded in a post about Aqua Trek, I was certainly painfully aware of the potential loss of goodwill this would inflict to our business. This post will undoubtedly trigger more of the same condemnation from the same quarters. So be it.
Apparently, exposing perpetrators is good - but when they happen to be your competitors, the very same action becomes "disappointing". Go wonder!

No, this has not been a "food fight" by any stretch of the imagination.
Far from it: after the debacle of having dropped the ball and allowed Gurney to sneak into the country, we decided to disregard our commercial interests and publicly embarrass the perpetrators because we wanted them to use their influence to prevent the airing or at least tone down the sequence. We also went very deep and very high within the Government of Fiji and the country's tourism stakeholders, again with the same aim. As a result, the location has been changed to "Oceania" and after the Fijigirl went out on a limb, the footage of the chumsicle and the night diving sequences have been scrapped.

What remains is a misleading, sensationalistic and stupid prime example of Shark exploitation. What did Stroud apparently say? That he would not be lending his name to any ludicrous productions as he is friends with people like Jean Michel Cousteau and Rob Stewart?
Indeed: hilarious!

Take for instance the Shark attack they re-enacted.
The one that happened not far from this very spot.... in an area that's a known Bull Shark feeding zone? It took me a while to find it, but it is this one.
The location? Check out the map (click on it for detail): yellow is Lake Reef where the show was filmed, red is Turtle Island - 200 miles away, on the other side of the island, far off the coast in a completely different habitat!


The activity: spearfishing - and I'll leave it at that!

And talking about deceiving the audience.
How about the blond bimbo with 12 years' experience diving with the deadliest animals in the South Pacific, that squeaks away on the back deck of the Fiji Peter Hughes? That would be Teresa Carrette, associate producer with Gurney. And the deadly animals? Carukia barnesi (which earned a scientist a honorable mention in the Darwin awards) and Chironex fleckeri, box jellyfish!
Could anybody please tell me how that would make her a Shark expert worthy of being showcased to a global audience?

No wonder her comments are so utterly stupid!
Bull Sharks may, or may not (neither I nor Juerg know of any relevant papers) have a high level of testosterone. But the link to aggression is tenuous at best and has certainly never be researched in Sharks.
What however appears unequivocal is that testosterone promotes the growth of muscle mass and bone density. That, and its effect on virility are why some men in general and bodybuilders in particular resort to anabolic steroids, among which Bull Shark testosterone.
Ever seen a Bull Shark? There you have it!
PS the testosterone assertion has since been debunked: it is utter baloney!

Ever dived with one?
If so, you will know that despite of their impressive size, they are very hard to approach and positively timid - much unlike the Reefs and especially, the Silvertips!
"Aggressive" my derriรจre - and certainly not "territorial"!
So much for Teresa's credentials - and hopefully, for her scientific career!

Other than that, there is Stroud, a diving neophyte, hand feeding massive predatory Sharks without even the protection of steel mesh gloves; there's Teresa flailing around her pasty white hands in murky water saturated with Fish juices; there are signs of impending feeding frenzy; there are cameramen out there in no-man's land bumping, or being bumped by the animals - in brief, there's an operator completely surrendering his dive site to a bunch of yahoos in breach of the most basic safety protocols.
How does that dovetail, exactly, with They came and filmed our dive as we run it everyday. They conducted no experiments. The filming was about Les with a scientist swimming amongst large sharks. We only show sharks in a normal state of feeding, no chumsicle feeds. All very calm?
As I said, pretty brazen!

Plus, there's Stroud's hysterical commentary (dontya just love it how he shakes his head pretending to talk through his mask?) about "deadly waters," Shark attacks and aggression and trying to amp up the action by suggesting that he got bumped and chased out of the water - only to then languidly linger at the dive platform chatting away with the bimbette!
In brief, this is exploitative Shark porn at its very worst and a slap in the face of local conservation efforts and the local tradition and reverence of Sharks.

Did somebody really dare to mention the cause?

As to why Discovery chose to air this shit, what can I say.
As a reminder, check out their Corporate Social Responsibility statement.

John Hendricks launched Discovery Channel in 1985 with a mission to satisfy curiosity and make a difference in people's lives by providing the highest-quality, nonfiction content, services and products that entertain, engage and enlighten; and he chose the globe to represent Discovery's brand as a symbol of the company's commitment to protecting and celebrating planet Earth.
In keeping with this mission, Discovery Communications is committed to being a thoughtful and responsible corporate citizen, supporting the extension of science, environmental and other educational programs in the U.S. and abroad, and promoting the value of nonfiction content and documentary filmmaking across all genres.

That is the vision.
The reality: idiotic shows that pander to the basest emotions of idiotic audiences and are presented by idiotic hosts.

The network has clearly lost its way.
Despite of all the pathetic last-minute greenwashing, it is obvious that this year's disastrous Shark Week has severely damaged the brand and eroded its credibility not only with us Shark people, be it divers, operators or scientists, but with the public at large as well.
The resulting damage to its reputation and its goodwill will only be mended by bold managerial action. Pornographers like Gasek have clearly run their course and must be replaced by fresh and untainted talent that better embody Discovery's aim to be perceived as socially and ecologically responsible. Production companies like Gurney need to be dismissed and idiotic hosts like Stroud ought to be sent back to some remote wilderness to continue doing what they do best, i.e. munch on grubs in splendid isolation.

When people like Stephen Colbert catch on to your hypocrisy, it's high time to act decisively.
Will somebody have the vision to enact the necessary reforms?

And on this happy note... enjoy!

The Colbert ReportMon - Thurs 11:30pm / 10:30c
Human Week
www.colbertnation.com
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Saturday, May 23, 2009

Pecunia non olet - or does it?


Remember Les Stroud?

He of the Turkeys and Hams! Yes, this guy!
He popped into our dive shop on Tuesday asking for directions to the folks down the road. Dunno if he did it to spite us or because of a genuine mistake - thing is, we realized then that we had lost the battle and that Deadly Waters would be featuring their Fiji segment as planned.

We already knew they were trying to weasel in via the back door as one of the local liveaboards had long asked us whether we would be willing to host them and a group of clients for a professional 3-day shoot for Discovery's Shark Week.
When we finally managed to dig out some details, we were told that the group would come with their own safety divers, need a chumsicle and require no further service other than unlimited access to our site. It was also stated that the show "had not yet been named" and that they intended to try and bring the Sharks to the surface for topside shooting.

Sound familiar?
Here are excerpts from the original "Experiment List" of Deadly Waters, by Gurney Productions, Discovery's pet production house for anti-Shark programming.

Fiji: Tiger/Bull Sharks

To compare how depth affects the predatory nature of sharks, we’ll deploy two balls of frozen bait at different depths. One will be at the surface, the other will be eighty feet below. We’ll then watch if sharks in the Bahamas are more likely to strike deeper underwater and hypothesize a reason. Finally, Les will draw a comparison between Tiger, Mako, and Bull shark behavior.

We will head to a remarkable Tiger and Bull Shark feeding ground that has rarely if ever been filmed.
Although they are the deadliest shark on earth, these well fed Tigers and Bulls are used to seeing divers and usually ignore them – but every now and then they randomly attack and kill one – why? Is it something the diver does?

Les will go down in a specially designed clear polycarbonate shark cage which will make him appear to the sharks as though he is unprotected. Les will conduct a series of experiments to try to elicit an attack response from the sharks (he will be safe). He will flail about, float lifelessly, release a large burst of bubbles and finally hold freshly killed fish, in order to determine what is causing these well fed sharks to randomly kill humans!


Just Great!
After years of trying to establish a safe and mellow routine and to keep the Sharks away from the surface, having Les & Co. come and thrash our dive site!

We of course declined to enable the shoot. Yes, for the second time!
I'm sure you've read the link above (if not, please do) so I'm gonna spare you the bit about the evil anti-Shark propaganda and damage to Fiji's vulnerable tourism industry. Instead, let me post this letter from a fellow dive professional we work with.

Upon reading the experiment list it leaves me in a state of amazement.
The idea of putting Les in a perspex tube to incite an attack on a diver is totally irresponsible. It shows zero thought to any future divers & is trying to promote an attack. Where did they come up with the theory that any diver/swimmer has ever been attacked let alone killed by a bull shark in Fiji? The other experiment of trying to lure them to the surface also goes totally against the safety that the operations in that area adhere to which is to keep them deep & not surface orientated.
I hope very much that this project does not proceed in Fiji as it is the last thing that the diving or tourist industry here needs.
On a purely selfish note; we want to use the bull shark dive as a drawing card to get guests to book on our liveaboard & this show will do nothing to help us down that path. The reality is that it may even deter divers from coming to this destination in the future as they will simply associate Fiji with bull sharks attacking people.
This is not good news & lets hope that it does not happen. I could go on & on about this but in short the bull sharks here have no history of attacking people so to let someone in the water for a few days to make a sensationalist documentary about that happening & potentially create attack scenarios on people in the future is abhorrent.


Well, we sure gave it our best shot.
We tried convincing the liveaboard that this was not the kind of business and publicity they, or Fiji wanted. A friend spent political capital trying to convince their offshore headquarters. More political capital was invested in seeking dialogue with the Fijian Authorities. Hell, fearing the worst as they were always gonna be the dark horse in the process, we even had somebody try and talk sense to our local competitor!

I guess we should have known better.
Money apparently talks - much louder than one's professed love of Sharks and fake Eco-branding.
And contrary to the title of this post, it does have a smell. It reeks of greed, recklessness, stupidity and disrespect of one's host Country. This is now their legacy - and I'll leave it at that.
See, I'm still trying to be polite!

But in the end, it's not our Country, not our dive, not our operation - and hopefully, not our reputation, either. Although as always, we'll have to share the negative repercussions, as will Fiji Tourism.

In the end, the real losers will be the Sharks.
A great shame - especially because we got so close to doing the right thing.

PS: Underwater Thrills have followed up with this great post. Kudos.