Watch this.
Yeah I know I know.
Among some quarters, the MSC is highly controversial.
Be it as it may, as far as I know it's still the best there is - and those who continue criticizing it should maybe either a) become a part of the process and help reform/improve whatever upsets them, or else b) set up their own perfect seafood certification agency.
I say, well done.
This is precisely the kind of independent proof I'm advocating here - and the examples appear to show that on top of leading to better management measures, the certification may even result in higher revenues via the establishment of premium markets for the products.


